Master’s in Event Data & Revenue Intelligence

1,500-hour program over 12 months, 100% online. The curriculum combines technical knowledge, tools and hands-on practice in Event Data & Revenue Intelligence.

Module 1: Foundations and industry context

Key concepts, terminology and current trends in Event Data & Revenue Intelligence, and how they apply to different types of events in the U.S. market.

Module 2: Needs analysis, audiences and data

How to diagnose requirements, understand attendees and stakeholders, and use data to make better decisions.

Module 3: Designing solutions and experiences

Building proposals and attendee experiences that meet objectives, budget and brand standards.

Module 4: Operational planning, budgeting and resources

Turning ideas into executable plans: timelines, budgets, staffing and logistics.

Module 5: Tools, technology and automation

Digital tools, platforms and AI that streamline Event Data & Revenue Intelligence workflows.

Module 6: Team and vendor coordination

Working with internal teams, contractors and vendors: briefs, contracts and follow-up.

Module 7: Risk, quality and compliance

Identifying risks, applying quality standards and meeting legal and regulatory requirements.

Module 8: KPIs, measurement and evaluation

Defining KPIs, collecting data and evaluating results to improve future events.

Module 9: Communication, sales and reporting

Presenting results, preparing proposals and communicating value to clients and stakeholders.

Module 10: Leadership and project integration

Leading multidisciplinary projects end to end and integrating every area covered in the program.

Capstone project

A complete Event Data & Revenue Intelligence project for a real or simulated event: diagnosis, objectives, plan, budget, risks, KPIs and conclusions.