Diploma in Corporate Event Organization

• Corporate event planning

• Logistics and coordination

• • Business protocol

• • Strategic communication

• Creativity in events

• Evaluation of results

Study plan:
Module 1: Introduction to the organization of corporate events
• Submodule 1.1: Definition and types of corporate events
• Submodule 1.2: Strategic importance of events in the corporate world
• Submodule 1.3: Current trends in the organization of corporate events

Module 2: Planning and design of corporate events
• Submodule 2.1: Phases of planning a corporate event
• Submodule 2.2: Creation of concepts and themes for events
• Submodule 2.3: Selection of locations and spaces for corporate events

Module 3: Logistics and supplier management in corporate events
• Submodule 3.1: Supplier management and contracting of services
• Submodule 3.2: Logistics and coordination Infrastructure
• Submodule 3.3: Technology and equipment for corporate events

Module 4: Marketing and communication for corporate events
• Submodule 4.1: Marketing strategies applied to corporate events
• Submodule 4.2: Creation of communication strategies for events
• Submodule 4.3: Use of digital media in the promotion of corporate events

Module 5: Guest management and protocol at corporate events
• Submodule 5.1: Design of invitations and registration of attendees
• Submodule 5.2: Etiquette and protocol at corporate events
• Submodule 5.3: Customer service and attention at corporate events

Module 6: Evaluation and monitoring of corporate events
• Submodule 6.1: Key metrics to evaluate the success of an event
• Submodule 6.2: Collection and analysis of feedback from attendees
• Submodule 6.3: Post-event reports and lessons learned

Module 7: Practices and case studies in the organization of corporate events
• Submodule 7.1: simulation of the organization of a corporate event
• Submodule 7.2: analysis of success stories and challenges in corporate events
• Submodule 7.3: presentation and discussion of participants’ projects