Diploma in public relations for social media events

Social Media PR Strategies

• Online Event Planning and Design

• Social Media Event Marketing

• Measuring and Analyzing Online Results

• Case Studies and Study of Successful Strategies
Study Plan:

Module 1: Introduction to Social Media Event PR
• Submodule 1.1: Fundamentals of Public Relations in the Digital Environment.
• Submodule 1.2: Importance of Social Media in Event Promotion.
• Submodule 1.3: Ethics and Responsibilities in Image Management on Digital Platforms.

Module 2: Social Media Promotion Strategies for Events
• Submodule 2.1: Development of Content Strategies to Attract Audiences.
• Submodule 2.2: Use of Programming and Data Analysis Tools.
• Submodule 2.3: Creation of Paid Social Media Campaigns.

Module 3: Collaborations and partnerships in the digital environment
• Submodule 3.1: Identification of potential influencers and collaborators.
• Submodule 3.2: Negotiation and establishment of strategic digital partnerships.
• Submodule 3.3: Evaluation and management of long-term digital relationships.

Module 4: Crisis management and communication on social networks
• Submodule 4.1: Identification of crises in the digital environment.
• Submodule 4.2: Development of rapid response plans on social networks.
• Submodule 4.3: Recovery of the digital image after a crisis.

Module 5: Digital analytics and impact assessment
• Submodule 5.1: Digital analytics tools for events.
• Submodule 5.2: Interpretation of data and metrics on social networks.
• Submodule 5.3: Evaluation of the impact and return on investment (roi) in digital events.

Module 6: Trends and future of digital public relations
• Submodule 6.1: Exploring trends in social media and digital communication.
• Submodule 6.2: Technological innovations applied to digital events.
• Submodule 6.3: Strategies to stay relevant in a changing digital environment.

Additional activities:
• Case analysis of successful and challenging digital events.
• Development of content and strategies for fictitious social media events.
• Participation in real digital events as observers and learners.

Assessment:
• Development and presentation of a public relations strategy for a digital event.
• Theoretical exams on key concepts in digital public relations.
• Active participation in discussions and case analysis.

Additional resources:
• Recommended readings on digital public relations and social media strategies.
• Access to interviews and lectures with experts in public relations and digital events.
• Content writing and social media management practices for events.