Master in Space Management for Corporate Events

The program covers a wide range of key areas, including:• Corporate Space Design: You’ll explore how to design spaces that reflect the company’s culture and values.

• Event Logistics Management: You’ll learn how to manage corporate event logistics, from seating arrangements to coordinating services.

• Event Experience Design: You’ll gain insights into creating immersive experiences for corporate event attendees.

• Strategic Event Planning: You’ll master strategic event planning that contributes to the company’s success.

• Event Project Management: You’ll develop project management skills specific to event space planning and design.

• Negotiation and Contracting: You’ll learn how to negotiate contracts and agreements with event vendors and services.
Curriculum:

Module 1: Introduction to corporate event space management
• Submodule 1.1: Fundamentals of event spaces
• Submodule 1.2: Importance of space management
• Submodule 1.3: Types of event spaces
• Submodule 1.4: Design and spatial planning
• Submodule 1.5: Technology in event spaces
• Submodule 1.6: Regulations and safety in spaces

Module 2: Space design and decoration for events
• Submodule 2.1: Design and spatial planning
• Submodule 2.2: Theming and setting
• Submodule 2.3: Furniture and accessories
• Submodule 2.4: Decoration elements
• Submodule 2.5: Technology integration
• Submodule 2.6: Outdoor event spaces

Module 3: Technology and equipment for event spaces
• Submodule 3.1: Audio and sound in spaces
• Submodule 3.2: Lighting and visual effects
• Submodule 3.3: Audiovisual equipment and technology
• Submodule 3.4: Networks and communications
• Submodule 3.5: Interactive technology
• Submodule 3.6: Security and technological control

Module 4: Logistics and space coordination
• Submodule 4.1: Logistics planning
• Submodule 4.2: Resource management
• Submodule 4.3: Supplier coordination
• Submodule 4.4: Monitoring and control
• Submodule 4.5: Guest and attendee management
• Submodule 4.6: Problem solving in spaces

Module 5: Sustainability and eco-friendly spaces
• Submodule 5.1: Sustainable practices in spaces for events
• Submodule 5.2: Waste management and recycling
• Submodule 5.3: Energy efficiency
• Submodule 5.4: Eco-friendly outdoor spaces
• Submodule 5.5: Green certifications and regulations
• Submodule 5.6: Corporate social responsibility

Module 6: Marketing and promotion strategies for event spaces
• Submodule 6.1: Marketing strategies
• Submodule 6.2: Advertising and promotion
• Submodule 6.3: Social media and digital marketing
• Submodule 6.4: Public relations
• Submodule 6.5: Sponsorships and strategic alliances
• Submodule 6.6: Data analytics and roi

Module 7: Catering and food service management in spaces
• Submodule 7.1: Menu design and offers gastronomic
• Submodule 7.2: Food preparation and presentation techniques
• Submodule 7.3: Healthy and dietary catering
• Submodule 7.4: Beverage and cocktail management
• Submodule 7.5: Catering and customer service
• Submodule 7.6: Gastronomy and creativity in catering

Module 8: Personnel and service management in event spaces
• Submodule 8.1: Staff selection and recruitment
• Submodule 8.2: Training and coaching
• Submodule 8.3: Customer service and hostess service
• Submodule 8.4: Protocol and etiquette at events
• Submodule 8.5: Animation and entertainment at events
• Submodule 8.6: Creation of sensory experiences

Module 9: Audiovisual technology and design in spaces
• Submodule 9.1: Audiovisual production for events
• Submodule 9.2: Streaming and webcasts
• Submodule 9.3: Virtual and augmented reality
• Submodule 9.4: Interactive technology in events
• Submodule 9.5: Multimedia content design
• Submodule 9.6: Photography and video for events

Module 10: Set design and technology for events
• Submodule 10.1: Sound and acoustics in events
• Submodule 10.2: Lighting and visual effects
• Submodule 10.3: Streaming and live broadcasting
• Submodule 10.4: Set and background design
• Submodule 10.5: Interpretation and translation in events
• Submodule 10.6: Safety and regulations in events

Module 11: Master’s final project
• Submodule 11.1: Research and development of a final project
• Submodule 11.2: Presentation and defense of the project
• Submodule 11.3: Evaluation and conclusions
• Submodule 11.4: Preparation for a professional career
• Submodule 11.5: Ethics and responsibility in space management
• Submodule 11.6: Graduation and celebration of success