Master in Digital Marketing for Events

The program covers a wide range of key areas, including:• Digital Marketing Strategies for Events: You will explore in detail the specific strategies that work to promote events online.

• Online Advertising: You will learn how to plan and execute effective online advertising campaigns on platforms such as Google Ads and Facebook Ads.

• Social Media and Digital Marketing: You will master social media management and the creation of content that attracts the audience.

• Email Marketing: You will learn how to design email marketing campaigns that keep attendees informed and engaged.

• Digital Analytics: You will gain skills in using analytics tools to measure the performance of digital marketing strategies.

• SEO and SEM: You will explore techniques to improve the online visibility of events through SEO and SEM.
Syllabus:

Module 1: Fundamentals of digital marketing
• Submodule 1.1: Introduction to digital marketing
• Submodule 1.2: Main strategies and tools
• Submodule 1.3: Current trends in digital marketing

Module 2: Digital strategic planning for events
• Submodule 2.1: Audience analysis and digital objectives
• Submodule 2.2: Development of communication strategies in digital environments
• Submodule 2.3: Integration of digital marketing in event planning

Module 3: Website optimization and SEO for events
• Submodule 3.1: Design and user experience (UX)
• Submodule 3.2: SEO strategies for events
• Submodule 3.3: Analysis and monitoring tools

Module 4: Content strategies and blogging
• Submodule 4.1: Creation of relevant content for events
• Submodule 4.2: Strategic blogging
• Submodule 4.3: Content distribution on social networks

Module 5: Social media marketing for events
• Submodule 5.1: Social media strategies
• Submodule 5.2: Advertising on social networks
• Submodule 5.3: Online community management

Module 6: Email marketing and automation
• Submodule 6.1: Email marketing strategies for events
• Submodule 6.2: Automation tools
• Submodule 6.3: Audience segmentation and personalization

Module 7: Digital advertising and Google Ads for events
• Submodule 7.1: Advertising campaign planning
• Submodule 7.2: Google Ads and PPC for events
• Submodule 7.3: Retargeting and remarketing

Module 8: Analytics and results measurement in digital marketing
• Submodule 8.1: Analytics tools Digital
• Submodule 8.2: Data interpretation and KPIs
• Submodule 8.3: Reporting and continuous improvement

Module 9: Influencer marketing strategies for events
• Submodule 9.1: Identification and collaboration with influencers
• Submodule 9.2: Collaboration strategies
• Submodule 9.3: Impact and results measurement

Module 10: Audiovisual content marketing
• Submodule 10.1: Creation and production of audiovisual content
• Submodule 10.2: Video marketing strategies
• Submodule 10.3: Platforms and distribution of audiovisual content

Module 11: Digital marketing strategies for real-time events
• Submodule 11.1: Live coverage on social networks
• Submodule 11.2: Real-time marketing strategies
• Submodule 11.3: Integration of interactive elements

Module 12: Final project Master’s degree
• Submodule 12.1: Research and development of the final project
• Submodule 12.2: Presentation and defense of the project
• Submodule 12.3: Evaluation and conclusions
• Submodule 12.4: Preparation for a professional career
• Submodule 12.5: Ethics and responsibility in digital marketing
• Submodule 12.6: Graduation and celebration of success