Master in Event Sponsorship and Collaboration Management in EEUU

The program covers a wide range of key areas, including:• Identifying Sponsorship Opportunities: You will explore how to identify suitable sponsorship and partnership opportunities for specific events.

• Negotiating and Closing Deals: You will learn negotiation techniques to close beneficial sponsorship and partnership deals.

• Managing Sponsor Relationships: You will master managing relationships with sponsors and partners, building long-term connections.

• Maximizing Partnership Value: You will learn how to maximize the value of partnerships throughout the event lifecycle.

• Measuring Impact and ROI: You will gain insights into how to measure and communicate the impact of partnerships on event success.

• Developing Sponsorship Strategies: You will create effective strategies to attract sponsors and partners.

Syllabus: Module 1: Fundamentals of sponsorship and collaborations
• Sub-module 1.1: Basic concepts in sponsorships
• Sub-module 1.2: Types of collaborations in events
• Sub-module 1.3: Impact and benefits for companies and events

Module 2: Strategies for attracting sponsors
• Sub-module 2.1: Identifying potential sponsors
• Sub-module 2.2: Developing attractive proposals
• Sub-module 2.3: Negotiating beneficial agreements

Module 3: Managing relationships with sponsors
• Sub-module 3.1: Creating long-term relationships
• Sub-module 3.2: Effective communication with sponsors
• Sub-module 3.3: Problem and conflict resolution

Module 4: Brand activation and exposure for sponsors
• Sub-module 4.1: Brand activation strategies
• Sub-module 4.2: Exposure and visibility in events
• Sub-module 4.3: Impact assessment for sponsors

Module 5: Measuring results and return on investment (ROI)
• Sub-module 5.1: Key metrics in sponsorships
• Sub-module 5.2: Impact measurement tools
• Sub-module 5.3: Return on investment (ROI) analysis

Module 6: Rights and obligations in sponsorship agreements
• Sub-module 6.1: Drafting sponsorship contracts
• Sub-module 6.2: Obligations of both parties
• Sub-module 6.3: Legal aspects and responsibilities

Module 7: Trends and challenges in event sponsorships
• Sub-module 7.1: Current trends in sponsorships
• Sub-module 7.2: Common challenges and solutions
• Sub-module 7.3: Adapting to changes in the environment

Module 8: Strategic collaborations and alliances for events
• Sub-module 8.1: Identification of strategic collaborators
• Submodule 8.2: Development of beneficial alliances
• Submodule 8.3: Creation of networks of collaborators

Module 9: Management of sponsorships in specific events
• Submodule 9.1: Sponsorships in sporting events
• Submodule 9.2: Strategies for cultural events
• Submodule 9.3: Collaborations in business events

Module 10: Corporate social responsibility in sponsorships
• Submodule 10.1: Social responsibility initiatives in events
• Submodule 10.2: Positive impact of sponsorships
• Submodule 10.3: Evaluation of social commitment

Module 11: Innovation in sponsorship and collaboration models
• Submodule 11.1: New collaboration models
• Submodule 11.2: Success stories and innovation
• Submodule 11.3: Application of technology in collaborations

Module 12: Master’s final project
• Submodule 12.1: Research and development of the final project
• Submodule 12.2: Presentation and defense of the project
• Submodule 12.3: Evaluation and conclusions
• Submodule 12.4: Preparation for a professional career