Diploma in Sports Event Organization

• Planning sports events

• Logistics and coordination

• Marketing and promotion in sport

• Management of teams and athletes

• Safety at sports events

Study plan:

Module 1: Introduction and planning
• Submodule 1.1: Fundamentals of organising sports events.
• Submodule 1.2: Strategic planning and logistics.
• Submodule 1.3: Venue research and selection.

Module 2: Marketing and promotion
• Submodule 2.1: Marketing strategies for sports events.
• Submodule 2.2: Sponsorship and strategic alliances.
• Submodule 2.3: Creation of promotional campaigns.

Module 3: Management of facilities and equipment
• Submodule 3.1: Selection and preparation of facilities.
• Submodule 3.2: Management of sports equipment.
• Submodule 3.3: Security and emergency measures.

Module 4: Protocol and technology
• Submodule 4.1: Protocol and ceremony in sporting events.
• Submodule 4.2: Use of technology in sporting events.
• Submodule 4.3: Production and transmission of live events.

Module 5: Sustainability and crisis management
• Submodule 5.1: Sustainable practices and social responsibility.
• Submodule 5.2: Identification and management of crises.
• Submodule 5.3: Effective communication in emergency situations.

Module 6: Evaluation and final project
• Submodule 6.1: Evaluation and continuous improvement.
• Submodule 6.2: Development and presentation of a final project.
• Submodule 6.3: Post-event analysis and lessons learned.

Additional activities:
• Visits to sports facilities.
• Participation in the organization of simulated events.
• Collaboration in local sporting events.

Evaluation:
• Written exams.
• Evaluation of projects.
• Active participation in practical activities.

Additional resources:
• Manuals for organizing sporting events.
• Recommended reading.
• Audiovisual material and case studies.