Diploma in CRM (Customer Relationship Management) for event companies

• Customer Relationship Management (CRM) Fundamentals

• CRM Strategies for Event Companies

• Database Management and Data Analytics

• CRM Process Automation

• Case Studies and Case Studies
Study Plan:

Module 1: Introduction to CRM in the context of event companies
• Sub-module 1.1: CRM Fundamentals and Key Concepts.
• Sub-module 1.2: Importance of CRM in the Event Industry.
• Sub-module 1.3: Integrating CRM into Business Strategy.

Module 2: Implementing a CRM System
• Sub-module 2.1: Selecting and Purchasing CRM Systems.
• Sub-module 2.2: Customizing and Configuring CRM for Events.
• Sub-module 2.3: Training Staff in Effective CRM Use.

Module 3: Managing Customers and Prospects in CRM
• Sub-module 3.1: Capturing and Registering Leads.
• Submodule 3.2: Categorization and segmentation of clients in CRM.
• Submodule 3.3: Strategies for customer retention at events.

Module 4: Data analysis and reporting in CRM
• Submodule 4.1: Data analysis tools in CRM.
• Submodule 4.2: Report generation and dashboards for decision making.
• Submodule 4.3: Use of key metrics to evaluate CRM performance.

Module 5: Automation of processes and workflows
• Submodule 5.1: Automation of repetitive tasks at events.
• Submodule 5.2: Implementation of efficient workflows.
• Submodule 5.3: Integration with other tools and systems.

Module 6: CRM in marketing and sales strategies for events
• Submodule 6.1: Use of CRM in marketing campaigns.
• Submodule 6.2: Application of CRM in sales and negotiation processes.
• Submodule 6.3: Continuous improvement through CRM feedback.

Additional activities:
• Real case studies of successful implementation of CRM in event companies.
• Practical exercises in the use of CRM in simulated situations.
• Participation in seminars and conferences on the latest trends in CRM.

Evaluation:
• Practical projects on the implementation and optimization of CRM.
• Theoretical exams on key concepts in CRM.
• Evaluation of performance in the effective use of CRM in practical situations.

Additional resources:
• Recommended reading on best practices of CRM in the event industry.
• Access to webinars and tutorials on the implementation and optimization of CRM.
• Interviews with experts in CRM applied to event planning companies.