Diploma in product launch event design

• Strategic planning for product launches
• Scenography design and product presentation
• Coordination of guests and media
• Marketing and promotion strategies for launches
• Evaluation and measurement of the impact of launch events
Study plan:

Module 1: Introduction to launch event design
• Submodule 1.1: Importance of design in launch events.
• Submodule 1.2: Key elements in launch event design.
• Submodule 1.3: Trends and styles in launch event design.

Module 2: Conceptualization and design planning
• Submodule 2.1: Creative process in launch event conceptualization.
• Submodule 2.2: Planning and design of spaces for product presentation.
• Submodule 2.3: Practical and logistical considerations in design.

Module 3: Selection and use of visual elements
• Submodule 3.1: Choice of colors, themes and styles.
• Submodule 3.2: Designing backdrops and stages for product presentations.
• Submodule 3.3: Using technology and multimedia in launch events.

Module 4: Designing events for different types of products
• Submodule 4.1: Technology product launches.
• Submodule 4.2: Presenting fashion and lifestyle products.
• Submodule 4.3: Launch events for consumer products.

Module 5: Special details and production of launch events
• Submodule 5.1: Designing invitations and stationery for launch events.
• Submodule 5.2: Protocol and logistics at launch events.
• Submodule 5.3: Coordinating presenters and producing the event.

Module 6: Business and marketing at launch events
• Submodule 6.1: Creating and managing a launch event design business.
• Submodule 6.2: Marketing strategies for launch events.
• Submodule 6.3: Collaborations and networking in the launch industry.

Additional activities:
• Creation and design of launch event proposals in class.
• Analysis of successful launch case studies.
• Participation in the production of real launch events.

Assessment:
• Assessment of practical launch event design projects.
• Review and analysis of launch event design portfolios.
• Active participation in practical activities and hands-on projects.

Additional resources:
• Catalogs of visual elements and suppliers for launches.
• Recommended reading on launch event design.
• Access to event design and production tools and software.