Diploma in design and production of advertising material for marketing events

• Design of printed advertising material

• Creation of digital material for social networks and the web

• Visual marketing strategies

• Use of graphic design software

• Practical cases in the promotion of marketing events

Study plan:
Module 1: Introduction to Advertising Design and Production for Marketing Events
• Submodule 1.1: Importance of advertising material in marketing events.
• Submodule 1.2: Context and characteristics of advertising at events.
• Submodule 1.3: Ethics and creativity in advertising design.

Module 2: Principles of Graphic Design Applied to Advertising Material
• Submodule 2.1: Fundamentals of graphic design and its application in advertising.
• Submodule 2.2: Fonts, colors and visual styles for marketing.
• Submodule 2.3: Creation of visual identity for marketing events.

Module 3: Specialised Software and Tools
• Sub-module 3.1: Using design software (e.g. Adobe Creative Suite).
• Sub-module 3.2: Creating graphics, illustrations and compositions.
• Sub-module 3.3: Design adapted to different formats and platforms.

Module 4: Production of Printed and Digital Advertising Material
• Sub-module 4.1: Design of brochures, banners and billboards.
• Sub-module 4.2: Printing and distribution strategies for printed material.
• Sub-module 4.3: Design and adaptation for digital advertising.

Module 5: Experiential Advertising and Interactive Material
• Sub-module 5.1: Design of stands and materials for marketing events.
• Sub-module 5.2: Interactive and experiential advertising at events.
• Sub-module 5.3: Integration of multimedia and technological elements.

Module 6: Innovations and Trends in Advertising for Marketing Events
• Submodule 6.1: Use of emerging technologies in event advertising.
• Submodule 6.2: Advertising on social media and digital platforms.
• Submodule 6.3: Sustainability and environmental responsibility in event advertising.

Additional Activities:
• Design of comprehensive advertising material projects for real or simulated events.
• Analysis of cases of successful advertising campaigns at marketing events.
• Participation in collaborative projects with marketing companies and event organizers.

Evaluation:
• Practical projects for the design and production of advertising material.
• Theoretical exams on concepts and techniques of graphic design and advertising.
• Active participation in discussions and case analyses.

Additional Resources:
• Recommended readings on design and advertising at marketing events.
• Access to graphic design software and visual resources.
• Conferences and talks with designers and experts in event advertising.