Diploma in public relations for celebrity events

• Public relations and strategic communication

• Planning and designing celebrity events

• Protocol and etiquette at high-profile events

• Media management and communication at events

• Practical cases and study of real situations

Study plan:
Module 1: Introduction to public relations at celebrity events
• Submodule 1.1: Importance of public relations in the world of celebrity events.
• Submodule 1.2: Ethics and responsibilities in managing the image of celebrities.
• Submodule 1.3: Developing an effective public relations strategy for events.

Module 2: Strategic planning of celebrity events
• Submodule 2.1: Analysis of needs and objectives of celebrities.
• Submodule 2.2: Design of events that highlight the image and values ​​of celebrities.
• Submodule 2.3: Logistical coordination and management of details at high-profile events.

Module 3: Media management and communication for celebrities
• Submodule 3.1: Media relations strategies.
• Submodule 3.2: Training in interview management and effective communication.
• Submodule 3.3: Use of digital platforms and social media in event promotion.

Module 4: Collaborations and partnerships for celebrity events
• Submodule 4.1: Identification of collaboration opportunities.
• Submodule 4.2: Negotiation and establishment of strategic partnerships.
• Submodule 4.3: Evaluation and management of long-term relationships.

Module 5: Crisis management in celebrity events
• Submodule 5.1: Identification of potential crises and risks.
• Submodule 5.2: Development of contingency and rapid response plans.
• Submodule 5.3: Recovery of public image after a crisis.

Module 6: Impact and ROI Assessment in Event PR
• Sub-module 6.1: Impact and effectiveness measurement methods.
• Sub-module 6.2: Return on investment (ROI) analysis on celebrity events.
• Sub-module 6.3: Incorporating learnings for future strategies.

Additional activities:
• Case studies of successful and challenging celebrity events.
• Crisis management simulations and media interviews.
• Participation in real events as observers and learners.

Assessment:
• Development and presentation of a PR strategy for a celebrity event.
• Theoretical exams on key concepts in event PR.
• Active participation in case discussions and analysis.

Additional resources:
• Recommended readings on PR in the entertainment industry.
• Access to interviews and lectures with experts in PR and celebrity events.
• Practice writing press releases and promotional material for events.