Diploma in negotiation techniques for event professionals

Fundamentals of negotiation

• Negotiation strategies in the events industry

• Effective communication in negotiations

• Conflict resolution and decision making

• Negotiation in contracts and sponsorship agreements
Study plan:

Module 1: Fundamentals of negotiation in the events sector
• Submodule 1.1: Basic principles of negotiation.
• Submodule 1.2: Specific context of negotiation in the event field.
• Submodule 1.3: Developing communication skills for negotiation.

Module 2: Negotiation strategies and tactics in events
• Submodule 2.1: Identifying objectives and goals in negotiation.
• Submodule 2.2: Designing strategies adapted to different situations.
• Submodule 2.3: Effective tactics to achieve beneficial agreements.

Module 3: Conflict management in the event environment
• Submodule 3.1: Identifying and preventing conflicts.
• Submodule 3.2: Conflict resolution techniques applied to events.
• Submodule 3.3: Handling difficult situations and crisis negotiation.

Module 4: Negotiation with suppliers and sponsors
• Submodule 4.1: Strategies for obtaining better agreements with suppliers.
• Submodule 4.2: Negotiation of contracts and agreements with sponsors.
• Submodule 4.3: Practical cases of success in negotiation with external collaborators.

Module 5: Internal negotiation and team coordination
• Submodule 5.1: Techniques for internal negotiation in event companies.
• Submodule 5.2: Effective coordination of work teams.
• Submodule 5.3: Interdepartmental collaboration and negotiation.

Module 6: Ethics and responsibility in event negotiation
• Submodule 6.1: Ethical aspects in event negotiation.
• Submodule 6.2: Transparency and responsibility in commercial agreements.
• Submodule 6.3: Social and environmental impact of negotiation decisions.

Complementary activities:
• Simulations of negotiation situations at events.
• Analysis of successful negotiation cases and common problems in the sector.
• Practical sessions to improve communication and persuasion skills.

Evaluation:
• Practical projects to apply negotiation techniques at events.
• Continuous evaluation of participation in simulations and practical activities.
• Theoretical exams on key concepts in negotiation techniques.

Additional resources:
• Recommended reading on negotiation techniques specific to the events sector.
• Interviews with leading professionals in event negotiation.
• Access to multimedia resources and case studies on negotiation in the events industry.