Master in Thematic Event Design

The program covers a wide range of key areas, including:• Conceptualizing themed events: You will explore how to conceive innovative themed ideas that appeal to different audiences.

• Designing themed spaces and environments: You will learn how to design spaces and environments that transport attendees into the theme of the event.

• Selecting decorative elements: You will gain knowledge on choosing decorative elements that reinforce the theme.

• Creating immersive experiences: You will learn how to design experiences that engage attendees in the world of the theme.

• Strategic planning of themed events: You will master strategic planning of events that communicate messages and meet objectives.

• Creative project management: You will develop project management skills specific to themed events.
Syllabus:

Module 1: Introduction to themed event design
• Submodule 1.1: Fundamentals of themed design
• Submodule 1.2: Importance of the theme in events
• Submodule 1.3: Inspiration and creativity
• Submodule 1.4: Sustainable and ecological design
• Submodule 1.5: Thematic planning and budget
• Submodule 1.6: Presentation of thematic proposals

Module 2: Setting and scenography
• Submodule 2.1: Creation of themed environments
• Submodule 2.2: Scenography design
• Submodule 2.3: Setting elements
• Submodule 2.4: Decoration of spaces
• Submodule 2.5: Design of themed stands
• Submodule 2.6: Special events and scenography

Module 3: Design of social events
• Submodule 3.1: Themed Weddings
• Submodule 3.2: Themed Birthday Parties
• Submodule 3.3: Themed Family Events
• Submodule 3.4: Baby Showers and Children’s Events
• Submodule 3.5: Themed Anniversary Events
• Submodule 3.6: Special Social Events

Module 4: Themed Corporate Events
• Submodule 4.1: Themed Product Launch Events
• Submodule 4.2: Themed Conferences and Seminars
• Submodule 4.3: Themed Networking Events
• Submodule 4.4: Themed Trade Shows and Exhibitions
• Submodule 4.5: Themed Corporate Celebrations
• Submodule 4.6: Designing Branded Events

Module 5: Designing Themed Cultural Events
• Submodule 5.1: Themed music and art festivals
• Submodule 5.2: Art and cultural exhibitions
• Submodule 5.3: Literary and themed events
• Submodule 5.4: Cultural celebrations
• Submodule 5.5: Themed sporting events
• Submodule 5.6: Design of multicultural events

Module 6: Design of themed fashion events
• Submodule 6.1: Themed catwalks and fashion shows
• Submodule 6.2: Collection presentation events
• Submodule 6.3: Showrooms and fashion events
• Submodule 6.4: Themed beauty events
• Submodule 6.5: Design of style events
• Submodule 6.6: Trends in fashion events

Module 7: Themed luxury events
• Submodule 7.1: Design of luxury events
• Submodule 7.2: Exclusive setting
• Submodule 7.3: High-end experiences
• Submodule 7.4: Themed VIP events
• Submodule 7.5: Management of luxurious details
• Submodule 7.6: Style and elegance in events

Module 8: Innovation and technology in themed design
• Submodule 8.1: Use of technology in themed events
• Submodule 8.2: Augmented and virtual reality in design
• Submodule 8.3: Interactive elements in events
• Submodule 8.4: Design of multimedia content
• Submodule 8.5: Technological trends
• Submodule 8.6: Creativity and innovative design

Module 9: Management and organization of themed events
• Submodule 9.1: Planning and logistics
• Submodule 9.2: Coordination of suppliers Thematic
• Submodule 9.3: Managing special guests
• Submodule 9.4: Marketing and event promotion
• Submodule 9.5: Budget and finance
• Submodule 9.6: Success and evaluation of thematic events

Module 10: Communication and thematic narrative
• Submodule 10.1: Storytelling at events
• Submodule 10.2: Visual communication with a theme
• Submodule 10.3: Communication strategies
• Submodule 10.4: Social media and thematic events
• Submodule 10.5: Thematic public relations
• Submodule 10.6: Creating thematic content

Module 11: Master’s final project
• Submodule 11.1: Research and development of a final project.
• Submodule 11.2: Presentation and defense of the project.
• Submodule 11.3: Assessment and conclusions.
• Submodule 11.4: Career preparation.
• Submodule 11.5: Ethics and responsibility in event management.
• Submodule 11.6: Graduation and celebration of success.