Master in Innovation and technology applied to event spaces

The program covers a wide range of key areas, including:• Advanced Venue Design: You’ll explore how to apply technology and innovation in creating impactful event spaces.

• Event Technology: You’ll learn about emerging technologies, such as augmented reality, virtual reality, and artificial intelligence, and how they are used in events.

• Creating Immersive Experiences: You’ll gain skills to create immersive experiences that engage attendees through technology.

• Strategic Event Planning: You’ll master strategic event planning that incorporates innovation and technology.

• Event Technology Project Management: You’ll develop project management skills specific to implementing technologies in events.

• Event Technology Trends: You’ll gain knowledge about current and future technology trends in the events industry.
Curriculum:

Module 1: Fundamentals of innovation and technology in events
• Submodule 1.1: Basic concepts of innovation
• Submodule 1.2: Disruptive technology
• Submodule 1.3: Innovation in the events industry
• Submodule 1.4: Technological trends in events
• Submodule 1.5: Innovation strategies
• Submodule 1.6: Ethics and sustainability in innovation

Module 2: Design and technological spatiality for events
• Submodule 2.1: Design of technological spaces
• Submodule 2.2: Augmented and virtual reality
• Submodule 2.3: Immersive experiences
• Submodule 2.4: Wearables and interconnected devices
• Submodule 2.5: Automation and intelligent control
• Submodule 2.6: Cybersecurity in spaces technological

Module 3: Innovation in audiovisual production for events
• Submodule 3.1: Advanced audiovisual production
• Submodule 3.2: Streaming and live broadcasting
• Submodule 3.3: Creation of multimedia content
• Submodule 3.4: Virtual and augmented reality
• Submodule 3.5: Postproduction and video editing
• Submodule 3.6: Innovations in sound and acoustics

Module 4: Technology and advanced stage design
• Submodule 4.1: Interactive stage design
• Submodule 4.2: Visual effects and animation
• Submodule 4.3: Technology and thematic stage design
• Submodule 4.4: Design of immersive spaces
• Submodule 4.5: Ephemeral and technological architecture
• Submodule 4.6: Innovation in lighting and projection

Module 5: Technology of Translation and interpreting for multilingual events
• Submodule 5.1: Advanced simultaneous interpretation
• Submodule 5.2: Real-time translation platforms
• Submodule 5.3: Remote interpretation solutions
• Submodule 5.4: Interpretation of exotic languages
• Submodule 5.5: Accessibility and inclusive events
• Submodule 5.6: New technologies for interpretation

Module 6: Social media, apps and marketing tools for technology events
• Submodule 6.1: Marketing strategies for technology events
• Submodule 6.2: Online advertising and promotion
• Submodule 6.3: Social media and engagement
• Submodule 6.4: Gamification and digital participation
• Submodule 6.5: Data analytics and ROI in technology events
• Submodule 6.6: Sponsorships and strategic alliances in high-tech events

Module 7: Innovation in catering and gastronomic experiences
• Submodule 7.1: Technology and design of gastronomic experiences
• Submodule 7.2: International catering and gastronomic fusions
• Submodule 7.3: Innovations in food preparation and presentation
• Submodule 7.4: High-tech drinks and cocktails
• Submodule 7.5: Innovative healthy and dietary catering
• Submodule 7.6: Comprehensive management and technological catering service

Module 8: Space management and logistics for technological events
• Submodule 8.1: Logistics and advanced coordination
• Submodule 8.2: Technological security and access control
• Submodule 8.3: Innovation in scenarios and stand design
• Submodule 8.4: Printing and design for technological invitations
• Submodule 8.5: Technology in Signage and labelling
• Sub-module 8.6: Sensory experiences and immersive events

Module 9: Live broadcasting and streaming technology for technology events
• Sub-module 9.1: Live streaming platforms
• Sub-module 9.2: High-quality live streaming
• Sub-module 9.3: Virtual reality in digital events
• Sub-module 9.4: Interactive technology for online events
• Sub-module 9.5: Multimedia content production
• Sub-module 9.6: Photography and video in digital events

Module 10: Managing international and multicultural corporate events
• Sub-module 10.1: International protocol and etiquette in global events
• Sub-module 10.2: Logistics in international events
• Sub-module 10.3: Multicultural catering
• Sub-module 10.4: Global safety and regulations
• Sub-module 10.5: Innovation in intercontinental communication
• Submodule 10.6: Event management in international tourist destinations

Module 11: Master’s thesis
• Submodule 11.1: Research and development of a final project
• Submodule 11.2: Presentation and defense of the project
• Submodule 11.3: Evaluation and conclusions
• Submodule 11.4: Preparation for a professional career
• Submodule 11.5: Ethics and responsibility in the management of technological events
• Submodule 11.6: Graduation and celebration of success