Master in Visual Marketing and Branding for Events

The program covers a wide range of key areas, including:• Visual Marketing for Events: You will explore specific visual marketing strategies to promote events in a variety of sectors.

• Brand Identity Design: You will learn to design visual brand identities that represent the essence and values ​​of the event.

• Visual and Multimedia Communication: You will gain skills in managing visual communication through graphics, multimedia content and social media.

• Visual Experience Design: You will master the creation of visual experiences that attract and engage audiences in an impactful way.

• Visual Marketing Strategy Assessment: You will learn to measure the impact of visual marketing strategies and adjust them as necessary.

• Creativity and Problem Solving: You will develop creative and problem-solving skills to excel in branding and visual marketing.
Study plan:

Module 1: Fundamentals of visual marketing and branding
• Submodule 1.1: Introduction to visual marketing
• Submodule 1.2: Importance of branding in events
• Submodule 1.3: Color psychology and graphic design
• Submodule 1.4: Corporate identity and events
• Submodule 1.5: Creation of branding strategies
• Submodule 1.6: Trends in visual marketing

Module 2: Visual marketing in corporate events
• Submodule 2.1: Design of corporate spaces and stands
• Submodule 2.2: Signage and labeling of events
• Submodule 2.3: Use of audiovisual technology
• Submodule 2.4: Customer experience and engagement
• Submodule 2.5: Creation of visual content
• Submodule 2.6: Measurement of results and ROI

Module 3: Visual marketing in social events
• Submodule 3.1: Wedding and ceremony design
• Submodule 3.2: Celebrity events and private parties
• Submodule 3.3: Decoration and theming of social events
• Submodule 3.4: Invitations and personalized stationery
• Submodule 3.5: Photography and video in social events
• Submodule 3.6: Storytelling and emotions in social events

Module 4: Branding strategies in sporting events
• Submodule 4.1: Visual marketing in stadiums and arenas
• Submodule 4.2: Sponsorship and advertising in sporting events
• Submodule 4.3: Sports teams and leagues
• Submodule 4.4: Spectator experience in sporting events
• Submodule 4.5: Sports broadcasts and content
• Submodule 4.6: Brand development Sports

Module 5: Branding in cultural and entertainment events
• Submodule 5.1: Visual identity of festivals and concerts
• Submodule 5.2: Performing arts and cultural shows
• Submodule 5.3: Museums and cultural exhibitions
• Submodule 5.4: Film and cinema marketing
• Submodule 5.5: Fashion and design marketing
• Submodule 5.6: Branding strategies in entertainment events

Module 6: Graphic design and creation of visual content
• Submodule 6.1: Design of advertising material
• Submodule 6.2: Creation of multimedia content
• Submodule 6.3: Graphic and digital advertising
• Submodule 6.4: Photography and video for branding
• Submodule 6.5: Infographics and visual presentations
• Submodule 6.6: Design tools and software

Module 7: Visual marketing strategies on social media
• Submodule 7.1: Social media platforms
• Submodule 7.2: Visual content for social media
• Submodule 7.3: Advertising campaigns on social media
• Submodule 7.4: Data monitoring and analysis
• Submodule 7.5: Influencers and collaborations
• Submodule 7.6: Success stories in visual marketing

Module 8: Technological innovations in visual marketing
• Submodule 8.1: Virtual and augmented reality at events
• Submodule 8.2: Immersive experiences and interactive technology
• Submodule 8.3: Mobile applications and user experience
• Submodule 8.4: 360° visual marketing
• Submodule 8.5: Drones and aerial photography in branding
• Submodule 8.6: New trends in visual marketing

Module 9: Planning and executing branding strategies
• Submodule 9.1: Developing branding campaigns
• Submodule 9.2: Managing budgets and resources
• Submodule 9.3: Coordinating creative teams
• Submodule 9.4: Evaluating results and KPIs
• Submodule 9.5: Adapting to different sectors
• Submodule 9.6: Visual marketing and branding in practice

Module 10: Visual marketing and international branding
• Submodule 10.1: Global branding strategies
• Submodule 10.2: Cultural and multilingual marketing
• Submodule 10.3: Branding in different markets
• Submodule 10.4: Negotiation and strategic alliances
• Submodule 10.5: Brand management in a global context
• Submodule 10.6: Case studies in visual marketing international

Module 11: Ethics and responsibility in branding and visual marketing
• Submodule 11.1: Ethical practices in visual marketing
• Submodule 11.2: Corporate responsibility and sustainability
• Submodule 11.3: Branding and corporate culture
• Submodule 11.4: Reputation and brand crisis
• Submodule 11.5: Social responsibility in branding
• Submodule 11.6: Ethical reflections in branding practice

Module 12: Master’s thesis in visual marketing and branding
• Submodule 12.1: Research and development of the project
• Submodule 12.2: Creation of a branding strategy
• Submodule 12.3: Presentation and defense of the project
• Submodule 12.4: Evaluation and conclusions
• Submodule 12.5: Preparation for a professional career
• Submodule 12.6: Master’s degree success and graduation