Master in Marketing and Sales for Corporate Events in EEUU

The program covers a wide range of key areas, including:• Marketing and Sales in the Corporate Events Industry: You will explore specific strategies and tactics to attract and close deals with corporate clients.

• Event Proposal Design: You will learn how to design event proposals that meet corporate objectives.

• Negotiation Techniques: You will master effective negotiation techniques to close deals with corporate clients.

• Customer Relationship Management: You will develop skills in managing relationships with corporate clients, building lasting connections.

• Impact Measurement and Return on Investment (ROI): You will gain knowledge on how to measure the impact and return on investment of corporate events.

• Corporate Client Loyalty: You will learn how to retain and build loyalty with corporate clients through effective strategies.

Curriculum: Master in Marketing and Sales for Corporate Events Module 1: Fundamentals of marketing and sales
• Submodule 1.1: Basic principles of marketing
• Submodule 1.2: Effective sales strategies
• Submodule 1.3: Consumer psychology in corporate events

Module 2: Market analysis and segmentation for corporate events
• Submodule 2.1: Market research
• Submodule 2.2: Corporate audience segmentation
• Submodule 2.3: Market trends in corporate events

Module 3: Development of marketing strategies for events
• Submodule 3.1: Creation of marketing campaigns
• Submodule 3.2: Content marketing for events
• Submodule 3.3: Corporate storytelling

Module 4: Advanced sales techniques for corporate events
• Submodule 4.1: Negotiation and closing of sales
• Submodule 4.2: Handling objections in the corporate sphere
• Submodule 4.3: Upselling and cross-selling strategies

Module 5: Digital marketing applied to corporate events
• Submodule 5.1: Digital marketing strategies
• Submodule 5.2: Online advertising for corporate events
• Submodule 5.3: SEO and SEM for event companies

Module 6: Public relations and networking in the business sector
• Submodule 6.1: Building business relationships
• Submodule 6.2: Corporate networking events
• Submodule 6.3: Business protocol at events

Module 7: Brand management and positioning in the business sphere
• Submodule 7.1: Strategies for building a strong brand
• Submodule 7.2: Positioning in the corporate events market
• Submodule 7.3: Personal marketing for event professionals

Module 8: Creativity and design in marketing campaigns for events
• Submodule 8.1: Innovation and creativity in marketing
• Submodule 8.2: Designing attractive campaigns
• Submodule 8.3: Using graphic design tools

Module 9: Experiential marketing and memorable corporate events
• Submodule 9.1: Creating unique experiences for companies
• Submodule 9.2: Memorable events and their impact on the brand
• Submodule 9.3: Customer experience in corporate events

Module 10: Corporate customer loyalty strategies
• Submodule 10.1: Effective loyalty programs
• Submodule 10.2: Maintaining long-term relationships
• Submodule 10.3: Strategies for VIP clients

Module 11: Evaluating and analyzing results in marketing for events
• Submodule 11.1: Key marketing metrics
• Submodule 11.2: Return on investment (ROI) analysis
• Sub-module 11.3: Data analysis tools

Module 12: Master’s thesis
• Sub-module 12.1: Research and development of the final project
• Sub-module 12.2: Presentation and defense of the project
• Sub-module 12.3: Evaluation and conclusions
• Sub-module 12.4: Preparation for a professional career
• Sub-module 12.5: Ethics and responsibility in business marketing
• Sub-module 12.6: Graduation and celebration of success