Master’s in Entertainment Production for Social Events

The program covers a wide range of key areas, including:• Entertainment Design for Social Events: You will explore how to conceive and design entertainment elements that fit the occasion and the client’s desires.

• Talent Management: You will learn how to select, coordinate and manage artists and talent for social events.

• Technical Production and Logistics: You will gain knowledge of technical production, including the management of set design, sound, lighting and special effects, as well as entertainment logistics.

• Creativity and Customization: You will master the customization of entertainment for social events, adapting it to the client’s vision.

• Impact Evaluation: You will learn how to measure the impact of entertainment on attendee satisfaction and event objectives.

• Problem Solving and Crisis Management: You will gain knowledge to address unexpected challenges and ensure successful entertainment.
Syllabus:

Module 1: Fundamentals of entertainment production for social events
• Sub-module 1.1: Introduction to social event production
• Sub-module 1.2: Strategic planning for social events
• Sub-module 1.3: Creative event design
• Sub-module 1.4: Budgeting and finance for social events
• Sub-module 1.5: Human resource management at events
• Sub-module 1.6: Marketing and promotion of social events

Module 2: Planning and coordinating entertainment programmes
• Sub-module 2.1: Programming and schedules for social events
• Sub-module 2.2: Booking artists and performances
• Sub-module 2.3: Technical and logistical production
• Sub-module 2.4: Managing production teams
• Sub-module 2.5: Managing venues and stage design
• Sub-module 2.6: Health and safety at events Social

Module 3: Musical and artistic entertainment at social events
• Submodule 3.1: Selection of music and live performances
• Submodule 3.2: Production of concerts and artistic performances
• Submodule 3.3: Music at weddings and special social events
• Submodule 3.4: Legal aspects and contracts in the music industry
• Submodule 3.5: Sound design and acoustics
• Submodule 3.6: Visual effects and multimedia at social events

Module 4: Thematic events and creativity in the organization of social events
• Submodule 4.1: Creation of themed events
• Submodule 4.2: Creative events and concept design
• Submodule 4.3: Decoration and setting of events
• Submodule 4.4: Trends in social events
• Submodule 4.5: Destination weddings and special events
• Submodule 4.6: Coordination of Cultural Events

Module 5: Special Social Events and Weddings
• Submodule 5.1: Wedding and Ceremony Planning
• Submodule 5.2: Family Event Organization
• Submodule 5.3: Celebration and Anniversary Events
• Submodule 5.4: Graduation Parties and Social Gatherings
• Submodule 5.5: Charity and Fundraising Events
• Submodule 5.6: Protocol and Etiquette at Social Events

Module 6: Technology and Multimedia at Social Events
• Submodule 6.1: Using Technology at Events
• Submodule 6.2: Audiovisual Production for Events
• Submodule 6.3: Streaming and Live Broadcasts
• Submodule 6.4: Virtual and Augmented Reality at Social Events
• Submodule 6.5: Set Design and Visual Effects
• Submodule 6.6: Interactive Technology at Events Social Events

Module 7: Communication and public relations in social events
• Submodule 7.1: Communication strategies in social events
• Submodule 7.2: Marketing and promotion of events
• Submodule 7.3: Social networks and online advertising
• Submodule 7.4: Public relations in social events
• Submodule 7.5: Protocol and etiquette in social events
• Submodule 7.6: Ethics and responsibility in the organization of events

Module 8: Business and legal management in social events
• Submodule 8.1: Business management of social events
• Submodule 8.2: Strategic business planning
• Submodule 8.3: Contracting and relations with suppliers
• Submodule 8.4: Budgets and profitability in social events
• Submodule 8.5: Legality and contracts in social events
• Submodule 8.6: Responsibility and insurance in events

Module 9: Master’s thesis
• Submodule 9.1: Research and development of a final project.
• Submodule 9.2: Presentation and defence of the project.
• Submodule 9.3: Evaluation and conclusions.
• Submodule 9.4: Preparation for a professional career.
• Submodule 9.5: Graduation and celebration of success.
• Submodule 9.6: Career development and opportunities in the social events industry.