Master’s in Scenography and Event Production

• Conceptualisation and creation of themes

• Design of set design and themed décor

• Selection of themed materials and elements

• Coordination and execution of themed events

• Evaluation and feedback of themed events

The programme covers a wide range of key areas, including:• Scenographic Design: You will explore the creation of scenographic sets that are creative and adaptable to different types of events.

• Visual Narrative: You will learn to use scenographic design to communicate narratives and emotions.

• Scenographic Project Management: You will gain skills to manage scenographic projects, including conceptualisation, budgeting and logistics.

• Viewer Experience: You will master the creation of scenographic sets that enhance the viewer experience and generate greater engagement.

• Scenographic Impact Assessment: You will learn to measure the impact of scenographic design on the success of the event.

• Creativity and Problem Solving: You will develop creative and problem-solving skills to excel in event staging.
Syllabus:

Module 1: Introduction to scenography and event production
• Submodule 1.1: Fundamentals of scenography
• Submodule 1.2: Importance of event production
• Submodule 1.3: Trends in scenography
• Submodule 1.4: Integration of technology in events
• Submodule 1.5: Standards and regulations in events
• Submodule 1.6: Success stories in event production

Module 2: Creative design and ergonomics in scenography
• Submodule 2.1: Creativity and conceptualization of scenarios
• Submodule 2.2: Principles of ergonomic design
• Submodule 2.3: Use of colors and visual elements
• Submodule 2.4: 3D scenographic design
• Submodule 2.5: Integration of audiovisual technology
• Submodule 2.6: Impact assessment Visual

Module 3: Planning and logistics in event production
• Submodule 3.1: Strategic event planning
• Submodule 3.2: Production project management
• Submodule 3.3: Logistics and assembly coordination
• Submodule 3.4: Selection of materials and resources
• Submodule 3.5: Risk assessment and safety
• Submodule 3.6: Quality control in event production

Module 4: Technology applied to scenography
• Submodule 4.1: Innovations in structures and materials
• Submodule 4.2: Lighting and visual effects
• Submodule 4.3: Use of interactive technology in scenography
• Submodule 4.4: Sustainability and ecological design
• Submodule 4.5: Virtual and augmented reality in events
• Submodule 4.6: Incorporation of multimedia elements

Module 5: Scenography and thematic setting
• Submodule 5.1: Creation of thematic concepts
• Submodule 5.2: Design of thematic spaces
• Submodule 5.3: Ambience and decoration
• Submodule 5.4: Adaptation to different types of events
• Submodule 5.5: Personalization and user experience
• Submodule 5.6: Evaluation of impact and public reaction

Module 6: Production of cultural and artistic events
• Submodule 6.1: Organization of cultural events
• Submodule 6.2: Production of artistic shows
• Submodule 6.3: Coordination with artists and performances
• Submodule 6.4: Evaluation of technical needs
• Submodule 6.5: Management of specific audiences
• Submodule 6.6: Analysis of results and return on investment (ROI)

Module 7: Scenography and production of corporate events
• Submodule 7.1: Design of scenarios for events
• Submodule 7.2: Production of presentations and conferences
• Submodule 7.3: Scenography for product launches
• Submodule 7.4: Protocol and etiquette in business events
• Submodule 7.5: Customization of corporate events
• Submodule 7.6: Measuring business impact and results

Module 8: Scenography and production of social events
• Submodule 8.1: Design of scenarios for social events
• Submodule 8.2: Weddings and special ceremonies
• Submodule 8.3: Production of family events
• Submodule 8.4: Scenography for themed celebrations
• Submodule 8.5: Coordination with social event suppliers
• Submodule 8.6: Customer satisfaction assessment

Module 9: Marketing and promotion in event scenography
• Submodule 9.1: Marketing strategies for scenography
• Submodule 9.2: Advertising and brand positioning
• Submodule 9.3: Social media and digital marketing
• Submodule 9.4: Strategic alliances and sponsorships
• Submodule 9.5: Measuring results in marketing
• Submodule 9.6: Current trends in event marketing

Module 10: Finance and budgeting in event production
• Submodule 10.1: Budgeting and financial planning
• Submodule 10.2: Negotiation and contracting of suppliers
• Submodule 10.3: Pricing and profitability strategies
• Submodule 10.4: Financial resource management
• Submodule 10.5: Ethics and financial responsibility
• Submodule 10.6: Cost evaluation and optimization

Module 11: Final Master’s Thesis in Scenography and Event Production
• Submodule 11.1: Research and development of a final project
• Submodule 11.2: Creation and development of the scenography project
• Submodule 11.3: Presentation and defence of the project
• Submodule 11.4: Evaluation and conclusions
• Submodule 11.5: Preparation for a professional career in scenography
• Submodule 11.6: Celebration and graduation of the master’s program