Master’s in Stand Design and Construction

• Strategic space planning in hotels and resorts

• Event space design and layout

• Logistics and management of specific spaces

• Space management technologies

• Regulations and safety in hotel event spaces

The program covers a wide range of key areas, including:• Booth Design: You will explore the creation of exhibition booths that are visually appealing and functional.

• Marketing and Design: You will learn how to integrate marketing strategies into booth design to effectively communicate the brand message.

• Booth Design Project Management: You will gain skills to manage booth design projects, from conceptualization to execution.

• Visitor Experience: You will master the creation of booths that enhance the visitor experience and generate greater engagement.

• Booth Impact Assessment: You will learn how to measure the impact of a booth on event success and brand perception.

• Creativity and Problem Solving: You will develop creative and problem-solving skills to excel in the design and construction of stands.
Curriculum:

Module 1: Introduction to stand design and construction
• Submodule 1.1: Fundamentals of stands and exhibition spaces
• Submodule 1.2: Creative design and ergonomics in stands
• Submodule 1.3: Trends in stand design
• Submodule 1.4: Technology applied to stand construction
• Submodule 1.5: Standards and regulations in events
• Submodule 1.6: Success stories in stand design

Module 2: Planning and logistics in stand construction
• Submodule 2.1: Strategic planning of stands
• Submodule 2.2: Management of stand construction projects
• Submodule 2.3: Logistics and coordination of assembly
• Submodule 2.4: Selection of materials and resources
• Submodule 2.5: Risk assessment and safety in assembly
• Submodule 2.6: Quality control in Stand construction

Module 3: Graphic design and visual communication in stands
• Submodule 3.1: Corporate identity in stand design
• Submodule 3.2: Visual communication strategies
• Submodule 3.3: Use of colours and graphic elements
• Submodule 3.4: Signage and labelling design
• Submodule 3.5: Audiovisual technology in stands
• Submodule 3.6: User experience in stands

Module 4: Technology applied to stand construction
• Submodule 4.1: Innovations in structures and materials
• Submodule 4.2: Lighting and visual effects
• Submodule 4.3: Use of interactive technology in stands
• Submodule 4.4: Sustainability and ecological design
• Submodule 4.5: Virtual and augmented reality in stands
• Submodule 4.6: Incorporation of multimedia elements

Module 5: Thematic and experiential design in stands
• Submodule 5.1: Creation of thematic concepts
• Submodule 5.2: Design of immersive experiences
• Submodule 5.3: Adaptation to different types of events
• Submodule 5.4: Trends in thematic design
• Submodule 5.5: Personalization and engagement in stands
• Submodule 5.6: Evaluation of impact and public reaction

Module 6: Management of stand projects at fairs and events
• Submodule 6.1: Participation in fairs and exhibitions
• Submodule 6.2: Coordination with event organizers
• Submodule 6.3: Positioning strategies at fairs
• Submodule 6.4: Evaluation of opportunities and risks
• Submodule 6.5: Negotiation with suppliers and collaborators
• Submodule 6.6: Analysis of results and return on investment (ROI)

Module 7: Design and construction of virtual stands
• Submodule 7.1: Virtual stand fundamentals
• Submodule 7.2: Platforms and tools for virtual stands
• Submodule 7.3: Graphic and multimedia design in virtual stands
• Submodule 7.4: User experience in virtual environments
• Submodule 7.5: Integration of multimedia content
• Submodule 7.6: Evaluation of results in virtual event

Module 8: Customer experience management in stands
• Submodule 8.1: Strategies to attract and retain visitors
• Submodule 8.2: Customer service in stands
• Submodule 8.3: Interactive and participatory activities
• Submodule 8.4: Customer feedback and continuous improvement
• Submodule 8.5: Customer experience in virtual events
• Submodule 8.6: Success stories in customer experience management

Module 9: Legality and regulations in the construction of stands
• Submodule 9.1: Local and international regulations
• Submodule 9.2: Construction permits and licenses
• Submodule 9.3: Legal liability and insurance
• Submodule 9.4: Contracts with suppliers and collaborators
• Submodule 9.5: Protection of intellectual property
• Submodule 9.6: Ethics and responsibility in stand design

Module 10: Marketing and promotion of stands
• Submodule 10.1: Marketing strategies for stands
• Submodule 10.2: Advertising and promotion of participation
• Submodule 10.3: Use of social networks and digital media
• Submodule 10.4: Strategic alliances and sponsorships
• Submodule 10.5: Impact and results measurement
• Submodule 10.6: Trends in stand marketing

Module 11: Master’s final project in stand design and construction
• Submodule 11.1: Research and development of a final project
• Submodule 11.2: Creation and development of the stand project
• Submodule 11.3: Presentation and defense of the project
• Submodule 11.4: Evaluation and conclusions
• Submodule 11.5: Preparation for a professional career in stand design
• Submodule 11.6: Celebration and graduation of the master’s program