Master’s in Visual Marketing and Branding for Events

The Master’s in Visual Marketing and Branding for Events is a 100% online professional master’s program (1,500 hours, 12 months) for anyone who wants to build a career in visual marketing and branding for events. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a capstone project.

New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-degree).

Price:

$6,800

Enroll Now

General Information

Graphic Design in Events, Master's Programs

Master’s in Visual Marketing and Branding for Events

About the Master’s in Visual Marketing and Branding for Events

Our Master in Visual Marketing and Branding for Events is a postgraduate academic program designed to train professionals in marketing strategy and the creation of visual brands for events. This master’s program focuses on how to harness the power of image, design and visual storytelling to effectively promote and position events. Students gain a deep understanding of how visual marketing and branding can elevate the perception of an event, engage audiences, and create impact.

Career outcomes of the Master’s in Visual Marketing and Branding for Events

The Master in Visual Marketing and Branding for Events prepares you to excel in visual marketing strategy and event branding. You will be ready to:• Develop visual marketing strategies: You will learn to design effective visual marketing strategies to promote events.

• Create visual brand identities: You will master the creation of visual brand identities that reflect the essence and personality of the event.

• Manage visual communication: You will gain skills in managing visual communication, from graphics to multimedia content.

• Design impactful visual experiences: You will learn to design visual experiences that captivate audiences and leave a lasting impression.

• Evaluate visual impact: You will develop skills to measure and evaluate the impact of visual marketing strategies on the perception of the event.

• Creative problem solving: You will master creative problem solving to face branding and marketing challenges.

Content of the Master’s in Visual Marketing and Branding for Events

The program covers a wide range of key areas, including:• Visual Marketing for Events: You will explore specific visual marketing strategies to promote events in a variety of sectors.

• Brand Identity Design: You will learn to design visual brand identities that represent the essence and values of the event.

• Visual and Multimedia Communication: You will gain skills in managing visual communication through graphics, multimedia content and social media.

• Visual Experience Design: You will master the creation of visual experiences that attract and engage audiences in an impactful way.

• Visual Marketing Strategy Assessment: You will learn to measure the impact of visual marketing strategies and adjust them as necessary.

• Creativity and Problem Solving: You will develop creative and problem-solving skills to excel in branding and visual marketing.
Study plan:

Module 1: Fundamentals of visual marketing and branding
• Submodule 1.1: Introduction to visual marketing
• Submodule 1.2: Importance of branding in events
• Submodule 1.3: Color psychology and graphic design
• Submodule 1.4: Corporate identity and events
• Submodule 1.5: Creation of branding strategies
• Submodule 1.6: Trends in visual marketing

Module 2: Visual marketing in corporate events
• Submodule 2.1: Design of corporate spaces and stands
• Submodule 2.2: Signage and labeling of events
• Submodule 2.3: Use of audiovisual technology
• Submodule 2.4: Customer experience and engagement
• Submodule 2.5: Creation of visual content
• Submodule 2.6: Measurement of results and ROI

Module 3: Visual marketing in social events
• Submodule 3.1: Wedding and ceremony design
• Submodule 3.2: Celebrity events and private parties
• Submodule 3.3: Decoration and theming of social events
• Submodule 3.4: Invitations and personalized stationery
• Submodule 3.5: Photography and video in social events
• Submodule 3.6: Storytelling and emotions in social events

Module 4: Branding strategies in sporting events
• Submodule 4.1: Visual marketing in stadiums and arenas
• Submodule 4.2: Sponsorship and advertising in sporting events
• Submodule 4.3: Sports teams and leagues
• Submodule 4.4: Spectator experience in sporting events
• Submodule 4.5: Sports broadcasts and content
• Submodule 4.6: Brand development Sports

Module 5: Branding in cultural and entertainment events
• Submodule 5.1: Visual identity of festivals and concerts
• Submodule 5.2: Performing arts and cultural shows
• Submodule 5.3: Museums and cultural exhibitions
• Submodule 5.4: Film and cinema marketing
• Submodule 5.5: Fashion and design marketing
• Submodule 5.6: Branding strategies in entertainment events

Module 6: Graphic design and creation of visual content
• Submodule 6.1: Design of advertising material
• Submodule 6.2: Creation of multimedia content
• Submodule 6.3: Graphic and digital advertising
• Submodule 6.4: Photography and video for branding
• Submodule 6.5: Infographics and visual presentations
• Submodule 6.6: Design tools and software

Module 7: Visual marketing strategies on social media
• Submodule 7.1: Social media platforms
• Submodule 7.2: Visual content for social media
• Submodule 7.3: Advertising campaigns on social media
• Submodule 7.4: Data monitoring and analysis
• Submodule 7.5: Influencers and collaborations
• Submodule 7.6: Success stories in visual marketing

Module 8: Technological innovations in visual marketing
• Submodule 8.1: Virtual and augmented reality at events
• Submodule 8.2: Immersive experiences and interactive technology
• Submodule 8.3: Mobile applications and user experience
• Submodule 8.4: 360° visual marketing
• Submodule 8.5: Drones and aerial photography in branding
• Submodule 8.6: New trends in visual marketing

Module 9: Planning and executing branding strategies
• Submodule 9.1: Developing branding campaigns
• Submodule 9.2: Managing budgets and resources
• Submodule 9.3: Coordinating creative teams
• Submodule 9.4: Evaluating results and KPIs
• Submodule 9.5: Adapting to different sectors
• Submodule 9.6: Visual marketing and branding in practice

Module 10: Visual marketing and international branding
• Submodule 10.1: Global branding strategies
• Submodule 10.2: Cultural and multilingual marketing
• Submodule 10.3: Branding in different markets
• Submodule 10.4: Negotiation and strategic alliances
• Submodule 10.5: Brand management in a global context
• Submodule 10.6: Case studies in visual marketing international

Module 11: Ethics and responsibility in branding and visual marketing
• Submodule 11.1: Ethical practices in visual marketing
• Submodule 11.2: Corporate responsibility and sustainability
• Submodule 11.3: Branding and corporate culture
• Submodule 11.4: Reputation and brand crisis
• Submodule 11.5: Social responsibility in branding
• Submodule 11.6: Ethical reflections in branding practice

Module 12: Master’s thesis in visual marketing and branding
• Submodule 12.1: Research and development of the project
• Submodule 12.2: Creation of a branding strategy
• Submodule 12.3: Presentation and defense of the project
• Submodule 12.4: Evaluation and conclusions
• Submodule 12.5: Preparation for a professional career
• Submodule 12.6: Master’s program success and graduation