Master in Wedding Planning and Wedding Management with Emerging Technologies

Module 1: History and Evolution of Wedding Planning.

● History of weddings and their traditions.
● Evolution of the role of the wedding planner.
● International traditions and customs.
● Innovations and cultural changes in wedding planning.
● Digitalization in the wedding industry.

Módulo 2: Rol del Wedding Planner y Habilidades Profesionales

● Essential responsibilities and skills.
● Ethics and professionalism in wedding planning.
● Effective communication and managing client expectations.
● Advanced conflict resolution strategies.
● Leadership and team management for large-scale events.

Module 3: Emerging Innovations and Technologies in the Wedding Industry.

● Wedding planning and management software (e.g., Aisle Planner, Honeybook).
● Augmented reality (AR) and virtual reality (VR) for event simulations.
● 3D design tools for decoration and space design.
Facial recognition technology and access control for events.
● Customized mobile applications for guest management.

Module 4: Wedding Design and Personalization.

● Creating themed concepts and customized weddings.
● Designing immersive experiences for weddings (e.g., mapping, holograms).
● Sustainable and eco-friendly weddings.
● Design of destination weddings and international events.
Use of drones for aerial photography and video recording.

Module 5: Administrative and Legal Management in Weddings.

● Legal requirements for marriages in different jurisdictions.
Preparation and management of contracts with suppliers and clients.
● Licenses and permits for events.
● Insurance and risk management for weddings.
● Tax and fiscal considerations specific to the event industry.

Module 6: Marketing and Business Strategies for Wedding Planners.

● Digital marketing and SEO strategies for wedding businesses.
● Social media advertising and SEM campaigns for events.
● Personal branding and online reputation management.
● Customer loyalty and networking strategies.
● Analysis of market trends and consumer behavior.

Module 7: Advanced Wedding Production and Logistics.

● Managing schedules and timing for complex events.
● Logistics coordination for destination weddings.
● Vendor and contract management (florists, catering, decoration).
● Transportation and guest accommodation logistics planning.
● Automation technology for task management.

Module 8: Customer Experience and Emotional Event Design.

● Creating sensory experiences for events.
● Psychology of customer experience at weddings.
● Guest journey design and space optimization.
● Managing emotions and expectations of the bride and groom.
● Technology integration for hybrid and online events.

Module 9: Future Trends and Sustainability in Wedding Planning.

● Eco-friendly weddings: materials, suppliers and certifications.
● Integration of artificial intelligence in wedding planning.
● Use of NFTs and digital experiences as part of the event.
● Blockchain technology for contract and payment management.
● The importance of sustainability in the wedding industry.

Module 10: Professional Development and Entrepreneurship in the Wedding Industry.

● Creating a business plan for wedding planning services.
● Financing and budget management for event companies.
● Developing leadership and decision-making skills.
● Strategies for scalability and expansion of services.
● Advanced networking and building strategic alliances.