Master in corporate event organization

• Planning sports events

• Logistics and coordination

• Marketing and promotion in sport

• Management of teams and athletes

• Safety at sports events

Study plan:

Module 1: Fundamentals of corporate events

• Submodule 1.1: Introduction to corporate events

• Submodule 1.2: Objectives and planning

• Submodule 1.3: Budget and finance

• Submodule 1.4: Risk assessment and safety

Module 2: Protocol and business etiquette

• Submodule 2.1: Protocol at corporate events

• Submodule 2.2: Etiquette and business communication

• Submodule 2.3: Public relations in companies

• Submodule 2.4: International protocol standards

Module 3: Marketing and corporate communication

• Submodule 3.1: Marketing strategies at events

• Submodule 3.2: Advertising and promotion

• Submodule 3.3: Media and social media management

• Submodule 3.4: Brand image at events

Module 4: Catering and food and beverage management

• Submodule 4.1: Menu selection and catering

• Submodule 4.2: Beverage and cocktail management

• Submodule 4.3: Food safety

• Submodule 4.4: International and thematic catering

Module 5: Technology and audiovisuals at events

• Submodule 5.1: Technology for presentations

• Submodule 5.2: Professional audio and sound

• Submodule 5.3: Lighting and visual effects

• Submodule 5.4: Live broadcasting and streaming

Module 6: Design and scenography for corporate events

• Submodule 6.1: Design of spaces and Scenarios

• Submodule 6.2: Themed decoration

• Submodule 6.3: Ephemeral architecture

• Submodule 6.4: Signage and labelling

Module 7: Safety and regulations at events

• Submodule 7.1: Laws and regulations for corporate events

• Submodule 7.2: Emergency management

• Submodule 7.3: Access control and technological security

Module 8: Sponsorships and strategic alliances

• Submodule 8.1: Sponsor search strategies

• Submodule 8.2: Negotiation of sponsorship agreements

• Submodule 8.3: Joint marketing at corporate events

Module 9: Sustainable events

• Submodule 9.1: Principles of sustainable events

• Submodule 9.2: Waste management and environmental sustainability

• Submodule 9.3: Clean energy and responsible practices

Module 10: Marketing international corporate events

• Submodule 10.1: Global marketing strategies

• Submodule 10.2: International event promotion

• Submodule 10.3: Multilingual communication at corporate events

Module 11: Master’s thesis

• Submodule 11.1: Research and development of a final project

• Submodule 11.2: Presentation and defence of the project

• Submodule 11.3: Evaluation and conclusions

• Submodule 11.4: Preparation for a professional career

• Submodule 11.5: Ethics and responsibility in event management

• Submodule 11.6: Graduation and celebration of success