Diploma in Yield Management and Dynamic Ticket Pricing

450-hour program over 36 weeks, 100% online. The curriculum combines technical knowledge, tools and hands-on practice in Yield Management and Dynamic Ticket Pricing.

Module 1: Foundations and industry context

Key concepts, terminology and current trends in Yield Management and Dynamic Ticket Pricing, and how they apply to different types of events in the U.S. market.

Module 2: Needs analysis, audiences and data

How to diagnose requirements, understand attendees and stakeholders, and use data to make better decisions.

Module 3: Designing solutions and experiences

Building proposals and attendee experiences that meet objectives, budget and brand standards.

Module 4: Operational planning, budgeting and resources

Turning ideas into executable plans: timelines, budgets, staffing and logistics.

Module 5: Tools, technology and automation

Digital tools, platforms and AI that streamline Yield Management and Dynamic Ticket Pricing workflows.

Module 6: Team and vendor coordination

Working with internal teams, contractors and vendors: briefs, contracts and follow-up.

Module 7: Risk, quality and compliance

Identifying risks, applying quality standards and meeting legal and regulatory requirements.

Module 8: KPIs, measurement and evaluation

Defining KPIs, collecting data and evaluating results to improve future events.

Final project

A complete Yield Management and Dynamic Ticket Pricing project for a real or simulated event: diagnosis, objectives, plan, budget, risks, KPIs and conclusions.