Diploma in Corporate Event Organization

Submodule 1.1. Types of corporate events

Distinguish between conventions, shareholder meetings, launches, incentives and internal meetings.

Submodule 1.2. The MICE industry and its players

Learn the role of agencies, venues, DMCs, suppliers and internal departments.

Submodule 1.3. The corporate client brief

Draw out objectives, audiences, key messages and constraints at the kick-off meeting.

Submodule 1.4. Alignment with business strategy

Connect the event to internal communication, sales or reputation goals.

Submodule 1.5. Corporate culture and company protocol

Adapt format and tone to the organization's identity and hierarchy.

Submodule 1.6. Profile and skills of the event manager

Identify the planning, negotiation and leadership skills of the corporate event organizer.

Submodule 1.7. Trends in corporate events

Analyze hybrid, experiential and wellbeing formats in the business world.

Submodule 2.1. Defining the creative concept

Translate business objectives into a coherent concept and narrative thread.

Submodule 2.2. Designing the attendee journey

Plan every touchpoint from the invitation to the follow-up.

Submodule 2.3. Content formats and agenda

Combine talks, panels, workshops and networking into a balanced agenda.

Submodule 2.4. Selecting speakers and moderators

Identify, hire and prepare speakers to suit the event's message.

Submodule 2.5. Event branding and signage

Apply the corporate identity to the stage, displays and materials.

Submodule 2.6. Gamification and participatory activities

Introduce polls, challenges and activities that increase participation.

Submodule 2.7. Accessibility and inclusion

Design experiences that are accessible to people with disabilities and from diverse cultures.

Submodule 3.1. Master project schedule

Create a Gantt chart with milestones, dependencies and critical deadlines.

Submodule 3.2. Structure of the corporate budget

Organize budget lines for venue, production, catering, travel and contingencies.

Submodule 3.3. Cost centers and internal approvals

Manage approval workflows with procurement, finance and management.

Submodule 3.4. Project management tools

Use Trello, Asana or Monday to coordinate tasks and teams.

Submodule 3.5. Controlling budget variances

Compare forecast with actual spend and take corrective action in time.

Submodule 3.6. Negotiating with suppliers

Apply negotiation techniques to optimize prices and contract terms.

Submodule 3.7. Contracts and cancellation terms

Review attrition, force majeure and penalty clauses in contracts.

Submodule 4.1. Venue selection and site inspection

Evaluate spaces with a checklist covering technical aspects, capacity, access and services.

Submodule 4.2. Floor plans and space layout

Define theater, classroom, banquet or cabaret setups according to the format.

Submodule 4.3. Managing accommodation and room blocks

Negotiate room blocks and monitor booking pick-up.

Submodule 4.4. Attendee transport and transfers

Coordinate flights, transfers and routes with schedules and meeting points.

Submodule 4.5. Incentive travel

Design incentive programs that motivate and reward sales teams.

Submodule 4.6. Materials logistics and setup

Plan shipping, storage, setup and teardown with suppliers.

Submodule 4.7. Corporate catering

Select coffee break, lunch and dinner services according to agenda and protocol.

Submodule 5.1. AV for corporate events

Specify sound, lighting, screens and set design with the technical supplier.

Submodule 5.2. Running order and technical script

Write the minute-by-minute running order with lighting, sound and video cues.

Submodule 5.3. Streaming platforms and virtual events

Compare platforms for broadcasting and managing remote audiences.

Submodule 5.4. Designing hybrid events

Integrate the in-person and virtual experiences with two-way interaction.

Submodule 5.5. Event apps and digital networking

Roll out apps with agenda, messaging, polls and matchmaking.

Submodule 5.6. Rehearsals and technical tests

Plan dress rehearsals and connection tests before opening.

Submodule 5.7. Stage management and in-room coordination

Manage stage timings and coordination between the technical team and speakers.

Submodule 6.1. Invitations and registration campaigns

Design invitations and email sequences that maximize sign-ups.

Submodule 6.2. Registration and accreditation platforms

Configure forms, attendee categories and badge issuing.

Submodule 6.3. VIP management and protocol

Organize receptions, order of precedence and service for executives and special guests.

Submodule 6.4. Internal event communication

Keep employees and the teams involved informed before, during and after.

Submodule 6.5. Media and press relations

Prepare press releases, media accreditation and interview areas.

Submodule 6.6. Social media at corporate events

Plan content, a hashtag and live coverage of the event.

Submodule 6.7. On-site attendee service

Coordinate help desks, hosts and information to resolve issues.

Submodule 7.1. Security and emergency plan

Identify risks and define evacuation, access control and emergency measures.

Submodule 7.2. Insurance and liability

Take out appropriate cover for attendees, property and cancellation.

Submodule 7.3. Attendee data protection

Comply with data protection regulations for registration, photographs and data sharing.

Submodule 7.4. Compliance and anti-corruption policies

Apply rules on gifts, hospitality and dealings with public officials.

Submodule 7.5. Live crisis management

Respond to technical failures, speaker no-shows or security incidents.

Submodule 7.6. Sustainable corporate events

Reduce waste, emissions and consumption using ISO 20121 criteria.

Submodule 7.7. Social responsibility at the event

Integrate charitable activities and local suppliers into the program.

Submodule 8.1. Corporate event KPIs

Define attendance, satisfaction, engagement and business indicators.

Submodule 8.2. Satisfaction surveys and NPS

Design questionnaires and analyze results to improve future editions.

Submodule 8.3. Calculating return on investment

Relate event costs to sales and communication results.

Submodule 8.4. Post-event report for the client

Prepare a report with results, lessons learned and recommendations.

Submodule 8.5. Administrative close-out and settlement

Reconcile supplier invoices, payments and documentation after the event.

Submodule 8.6. Presenting proposals to clients

Prepare and defend competitive proposals in tender processes.

Submodule 8.7. Developing the final project

Bring everything together in planning a complete corporate event.

Comprehensive planning of a corporate event for a real or simulated company, with concept, budget, logistics, risk plan and evaluation system.