Master’s in Travel Agency and Event Tourism

The program covers a wide range of key areas, including:• Itinerary Planning: You will learn how to design tailor-made itineraries for travelers interested in specific events.

• Reservations and Logistics: You will master the management of flight, accommodation and transportation reservations for events.

• Event Destinations: You will gain in-depth knowledge of destinations that host events, with information on attractions and activities.

• Customer Service: You will learn how to provide excellent customer service, meeting the needs of travelers.

• Tourism Marketing: You will explore marketing strategies to promote event tourism experiences and travel packages.

• Technology and Tools: Specific tools and technology used in event tourism and travel management will also be addressed.

Syllabus: Module 1: Fundamentals of event tourism
• Submodule 1.1: Introduction to event tourism
• Submodule 1.2: Types and classification of tourist events
• Submodule 1.3: Current trends in event tourism
• Submodule 1.4: Economic and social impact of tourist events

Module 2: Design of tourist packages for events
• Submodule 2.1: Elaboration of specialized tourist offers
• Submodule 2.2: Adaptation of packages for different segments
• Submodule 2.3: Incorporation of unique experiences in packages
• Submodule 2.4: Marketing and promotion of tourist packages

Module 3: Logistics and operational management in event travel
• Submodule 3.1: Logistical planning for event travel
• Submodule 3.2: Coordination of transport and accommodation
• Submodule 3.3: Management of activities and excursions
• Submodule 3.4: Continuous evaluation and improvement of logistics

Module 4: Management of corporate and incentive events
• Submodule 4.1: Design of incentive programs for companies
• Submodule 4.2: Organization of corporate events and conferences
• Submodule 4.3: Relationship between corporate events and tourism
• Submodule 4.4: Impact of tourism on meetings and conferences

Module 5: Marketing and promotion of tourist destinations for events
• Submodule 5.1: Marketing strategies for tourist destinations
• Submodule 5.2: Promotion of attractions and places of interest
• Submodule 5.3: Use of social networks in tourist promotion
• Submodule 5.4: Collaborations and alliances for promotion

Module 6: Management of tourist services at events
• Submodule 6.1: Selection and contracting of tourist services
• Submodule 6.2: Customer service in travel
• Submodule 6.3: Quality in the provision of tourism services
• Submodule 6.4: Problem resolution and crisis management

Module 7: Technology applied to event tourism
• Submodule 7.1: Mobile applications for travel and events
• Submodule 7.2: Use of online booking platforms
• Submodule 7.3: Technological innovations in event tourism
• Submodule 7.4: Integration of technology into the traveler experience

Module 8: Sustainability in event tourism
• Submodule 8.1: Principles of sustainable tourism
• Submodule 8.2: Sustainable practices in events and travel
• Submodule 8.3: Certifications and regulations in sustainable tourism
• Submodule 8.4: Environmental education for travelers and companies

Module 9: Crisis and contingency management in event travel
• Submodule 9.1: Planning for emergency situations crisis
• Submodule 9.2: Coordination of responses and evacuation
• Submodule 9.3: Effective communication in crisis situations
• Submodule 9.4: Post-crisis evaluation and continuous improvement

Module 10: Research and development in event tourism
• Submodule 10.1: Research methods in tourism
• Submodule 10.2: Analysis of trends and future of event tourism
• Submodule 10.3: Research of specific tourism markets
• Submodule 10.4: Development of innovative projects in tourism

Module 11: Entrepreneurship in the event tourism sector
• Submodule 11.1: Creation and development of tourism companies
• Submodule 11.2: Business plan in event tourism
• Submodule 11.3: Networking and job opportunities
• Submodule 11.4: Development of entrepreneurial skills