Master’s in Wedding Planner

The programme covers a wide range of key areas, including:• Corporate Event Planning and Design: You will learn how to conceptualise, plan and execute corporate events that meet company objectives.

• Business Protocol Management: You will explore business protocol, corporate etiquette and good practices in the business world.

• Client and Stakeholder Relations: You will understand how to build strong relationships with clients, investors and other key stakeholders.

• Corporate Marketing and Communication: You will develop marketing and communication strategies specific to corporate events.

• Financial and Budget Management: You will gain skills to effectively manage event budgets and seek sponsorships.

• Human Resource Management in the Business Context: You will learn how to lead and manage teams in the corporate environment.
Curriculum:

Module 1: Introduction to Wedding and Social Event Planning

• Submodule 1.1: Wedding Planning Fundamentals

• Submodule 1.2: Etiquette and Protocol at Social Events

• Submodule 1.3: Trends in Weddings and Social Events

• Submodule 1.4: Customer Psychology and Communication

• Submodule 1.5: Budgeting and Financial Management

• Submodule 1.6: Marketing and Promotion of Wedding Services

Module 2: Vendor Selection and Contract Management

• Submodule 2.1: Catering and Menus

• Submodule 2.2: Flowers and Decoration

• Submodule 2.3: Photography and Video

• Submodule 2.4: Music and Entertainment

• Submodule 2.5: Guest Coordination and RSVP

• Submodule 2.6: Contracts and Negotiation

Module 3: Ceremony and Reception Planning

• Sub-module 3.1: Wedding Ceremonies and Rituals

• Sub-module 3.2: Venue Design and Setup

• Sub-module 3.3: Logistics and Reception Planning

• Sub-module 3.4: Banquets and Catering

• Sub-module 3.5: Entertainment and Dancing

• Sub-module 3.6: Themed Wedding Planning

Module 4: Legal Aspects and Contracting Services

• Sub-module 4.1: Licenses and Permits

• Sub-module 4.2: Insurance and Legal Liability

• Sub-module 4.3: Contracts and Legal Agreements

• Sub-module 4.4: Regulations and Legal Compliance

• Sub-module 4.5: Finance and Budget

• Sub-module 4.6: Risk Assessment

Module 5: Wedding and Special Social Event Design

• Sub-module 5.1: Themed Event Design

• Sub-module 5.2: Decor and Ambience

• Sub-module 5.3: Wedding Styles and Trends

• Sub-module 5.4: Invitation and Stationery Creation

• Sub-module 5.5: Floral Design and Arrangements

• Sub-module 5.6: Creative Photography and Video

Module 6: Wedding Services Marketing and Promotion

• Sub-module 6.1: Digital Marketing Strategies

• Sub-module 6.2: Social Media and Content Marketing

• Sub-module 6.3: Advertising and Public Relations

• Sub-module 6.4: Branding and Brand Positioning

• Sub-module 6.5: SEO and Online Advertising Strategies

• Sub-module 6.6: Measurement and Results Analysis

Module 7: Planning Special Social Events

• Submodule 7.1: Anniversary Events

• Submodule 7.2: Corporate Events

• Submodule 7.3: Birthday Events

• Submodule 7.4: Graduation Events

• Submodule 7.5: Themed and Entertainment Events

• Submodule 7.6: Celebration of Life Events

Module 8: Guest Management and RSVP

• Submodule 8.1: Invitations and RSVP

• Submodule 8.2: Guest Etiquette

• Submodule 8.3: Guest List Control

• Submodule 8.4: Receiving and Serving Guests

• Submodule 8.5: Etiquette and Customer Service

• Submodule 8.6: Guest Management Technology and Software

Module 9: Catering and food services

• Submodule 9.1: Menu and beverage planning

• Submodule 9.2: Catering trends

• Submodule 9.3: Food and beverage service

• Submodule 9.4: Healthy and dietary catering

• Submodule 9.5: Food supplier management

• Submodule 9.6: Tasting and menu selection

Module 10: Design, styling and photography

• Submodule 10.1: Styling and decoration design

• Submodule 10.2: Fashion and costume design

• Submodule 10.3: Event photography and video

• Submodule 10.4: Make-up and hair styling

• Submodule 10.5: Invitation and stationery design

• Submodule 10.6: Creative photography and video

Module 11: Master’s final project

• Submodule 11.1: Research and development of a final project

• Submodule 11.2: Presentation and defence of the project

• Submodule 11.3: Evaluation and conclusions

• Submodule 11.4: Preparation for a professional career

• Submodule 11.5: Ethics and responsibility in event management

• Submodule 11.6: Graduation and Celebration of success