Master’s in Event Entertainment Production and Management

The program covers a wide range of key areas, including:• Event Entertainment Design: You will explore how to conceive and design entertainment elements that align with event objectives.

• Talent Management: You will learn how to select, coordinate and manage artists and talent for events.

• Technical Production: You will gain knowledge of technical production, including managing set design, sound, lighting and special effects.

• Security and Logistics: You will master event security, entertainment logistics and crowd management.

• Impact Assessment: You will learn how to measure the impact of entertainment on the event experience and outcomes.

• Creativity and Adaptability: You will develop skills for creativity and adaptability in entertainment production.
Syllabus:

Module 1: Fundamentals of Event Entertainment Production
• Sub-module 1.1: Introduction to Entertainment Production
• Sub-module 1.2: Strategic Event Planning
• Sub-module 1.3: Designing Event Concepts and Themes
• Sub-module 1.4: Budgeting and Finance for Entertainment
• Sub-module 1.5: Human Resource Management in Entertainment Events
• Sub-module 1.6: Marketing and Promotion of Entertainment Events

Module 2: Planning and Coordinating Entertainment Programs
• Sub-module 2.1: Programming and Schedules of Entertainment Events
• Sub-module 2.2: Booking Artists and Performances
• Sub-module 2.3: Technical and Logistical Production
• Sub-module 2.4: Managing Production Crews
• Sub-module 2.5: Venue and Stage Management
• Sub-module 2.6: Health and Safety in entertainment events

Module 3: Music and shows at events
• Submodule 3.1: Music programming and live artists
• Submodule 3.2: Concert and festival production
• Submodule 3.3: Music at corporate events
• Submodule 3.4: Legal aspects and contracts in the music industry
• Submodule 3.5: Audiovisual experiences and visual effects
• Submodule 3.6: Sound and acoustic management

Module 4: Cultural events and performing arts
• Submodule 4.1: Organisation of cultural events
• Submodule 4.2: Theatre and dance production
• Submodule 4.3: Film and performing arts festivals
• Submodule 4.4: Art gallery and exhibition management
• Submodule 4.5: Literary and multidisciplinary art events
• Submodule 4.6: Programmes of artistic and cultural education

Module 5: Sports entertainment and special events
• Submodule 5.1: Organisation of sporting events
• Submodule 5.2: Adventure and extreme sports events
• Submodule 5.3: Motor events and competitions
• Submodule 5.4: Live entertainment events
• Submodule 5.5: Special themed events
• Submodule 5.6: Fairs, exhibitions and business events

Module 6: Technology and multimedia in entertainment production
• Submodule 6.1: Use of technology in events
• Submodule 6.2: Audiovisual production for events
• Submodule 6.3: Live broadcasting and streaming
• Submodule 6.4: Virtual and augmented reality in events
• Submodule 6.5: Set design and visual effects
• Submodule 6.6: Interactive technology in events

Module 7: Sponsorship and collaboration management in entertainment events
• Submodule 7.1: Sponsorship strategies in entertainment events
• Submodule 7.2: Negotiation and agreements with sponsors
• Submodule 7.3: Strategic alliances and collaborations
• Submodule 7.4: Sponsorship marketing and return on investment (ROI)
• Submodule 7.5: Corporate social responsibility in entertainment events
• Submodule 7.6: Evaluation and impact analysis of sponsorships

Module 8: Innovation and trends in event entertainment
• Submodule 8.1: Emerging trends in entertainment events
• Submodule 8.2: Creativity and design of special events
• Submodule 8.3: Sustainability and green events
• Submodule 8.4: Creating sensory experiences
• Submodule 8.5: Immersive content in events
• Submodule 8.6: Cruise and resort entertainment

Module 9: Financial and commercial management in event entertainment
• Submodule 9.1: Financial management of entertainment events
• Submodule 9.2: Pricing and profitability strategies
• Submodule 9.3: Marketing and sales in entertainment
• Submodule 9.4: Contracting and negotiating suppliers
• Submodule 9.5: Budgets and costs in entertainment production
• Submodule 9.6: Entrepreneurship in the entertainment industry

Module 10: Communication and public relations in entertainment events
• Submodule 10.1: Communication strategies in entertainment events
• Submodule 10.2: Influencer and public figure marketing
• Submodule 10.3: Public relations for entertainment events
• Submodule 10.4: Communication on social media
• Submodule 10.5: Media and advertising
• Submodule 10.6: Advertising and promotion strategies

Module 11: Master’s final project
• Submodule 11.1: Research and development of a final project.
• Submodule 11.2: Presentation and defense of the project.
• Submodule 11.3: Evaluation and conclusions.
• Submodule 11.4: Preparation for a professional career.
• Submodule 11.5: Ethics and responsibility in entertainment management for events.
• Submodule 11.6: Graduation and celebration of success.