Diploma in Stand and Display Design for Fairs and Exhibitions

• Custom stand design

• Design of thematic exhibition spaces

• Design of brand experiences at events

• Use of technology in stands

• Management of design projects for fairs

Study plan:
Module 1: Introduction to Stand and Exhibitor Design
• Submodule 1.1: Importance of design at fairs and exhibitions.
• Submodule 1.2: Context and characteristics of the exhibition at events.
• Submodule 1.3: Ethics and functionality in stand design.

Module 2: Graphic and Visual Design for Stands
• Submodule 2.1: Fundamental principles of graphic design.
• Submodule 2.2: Adaptation of visual elements to the brand and theme.
• Submodule 2.3: Creation of visual identity for stands and exhibitors.

Module 3: Specialized Tools and Software
• Submodule 3.1: Use of design software (e.g. AutoCAD, SketchUp).
• Submodule 3.2: Creation of 3D models and floor plans for stands.
• Submodule 3.3: Design for different formats and sizes of spaces.

Module 4: Stand Space Design and Layout
• Submodule 4.1: Ergonomic and functional space design.
• Submodule 4.2: Strategies to maximize visibility and accessibility.
• Submodule 4.3: Integration of multimedia and technological elements.

Module 5: Stand Materials and Construction
• Submodule 5.1: Selection of materials for stands and exhibitors.
• Submodule 5.2: Logistical considerations in construction.
• Submodule 5.3: Sustainability and environmental responsibility in design.

Module 6: Innovations and Trends in Stand Design
• Submodule 6.1: Use of interactive technologies in stands.
• Submodule 6.2: Design of thematic and experiential stands.
• Submodule 6.3: Integration of artistic and cultural elements.

Complementary Activities:
• Design of a comprehensive stand project for a real or simulated fair or exhibition.
• Visits to fairs and exhibitions to analyse and evaluate stand designs.
• Participation in collaborative projects with exhibiting companies.

Evaluation:
• Practical stand and exhibitor design projects, real or simulated.
• Theoretical exams on stand design concepts and techniques.
• Active participation in discussions and case analyses.

Additional Resources:
• Recommended reading on stand design and trends in fairs and exhibitions.
• Access to graphic design and 3D modelling software.
• Conferences and talks with designers and experts in stand design.