Master’s in Fashion and Luxury Event Marketing

The program covers a wide range of key areas, including:• Marketing and Promotion of Fashion and Luxury Events: You will explore marketing strategies and tactics specific to fashion and luxury events.

• Designing Event Experiences: You will learn how to design events that generate memorable and engaging experiences.

• Event Brand Image Management: You will master brand image management and exclusivity in fashion and luxury events.

• Industry Relations: You will develop skills to establish connections and collaborations in the fashion and luxury industry.

• Trends in Fashion and Luxury: You will be aware of the latest trends and developments in the industry.

• Impact and ROI Measurement: You will gain knowledge on how to measure the impact and return on investment of events.
Syllabus:

Module 1: Introduction to fashion and luxury event marketing
• Sub-module 1.1: Fundamentals of fashion and luxury marketing
• Sub-module 1.2: Current trends in the industry

Module 2: Strategic planning in the context of fashion and luxury
• Sub-module 2.1: Audience analysis and specific objectives
• Sub-module 2.2: Exclusive communication strategies
• Sub-module 2.3: Integrating marketing into fashion and luxury event planning

Module 3: Organising fashion shows and presentations
• Sub-module 3.1: Designing and producing fashion shows
• Sub-module 3.2: Selecting models and collaborating with designers
• Sub-module 3.3: Coordinating fashion presentation events

Module 4: Visual marketing and styling at fashion events
• Sub-module 4.1: Creating image and style
• Sub-module 4.2: Creating a style and image
• Sub-module 4.3: Creating a style and image
4.2: Visual merchandising strategies
• Submodule 4.3: Influence of the image on the event experience

Module 5: Sponsorships and collaborations in the world of fashion
• Submodule 5.1: Strategic alliances and exclusive sponsors
• Submodule 5.2: Collaborations with luxury brands
• Submodule 5.3: Negotiation of beneficial agreements

Module 6: Digital marketing and specific social networks
• Submodule 6.1: Digital strategies for the fashion and luxury market
• Submodule 6.2: Exclusive social media for luxury brands
• Submodule 6.3: Creation of brand content

Module 7: Shopping experiences and exclusive events for customers
• Submodule 7.1: Design of exclusive shopping spaces
• Submodule 7.2: VIP events and customer experiences
• Submodule 7.3: Loyalty strategies in the fashion and luxury market luxury segment

Module 8: Specific audiovisual and multimedia production
• Submodule 8.1: production of high-quality audiovisual content
• Submodule 8.2: video marketing strategies for the sector
• Submodule 8.3: integration of multimedia elements in fashion events

Module 9: Crisis communication and reputation management in the industry
• Submodule 9.1: crisis assessment and management
• Submodule 9.2: building and preserving brand reputation
• Submodule 9.3: effective communication in sensitive situations

Module 10: Sustainability and ethics in fashion and luxury events
• Submodule 10.1: sustainable trends in the industry
• Submodule 10.2: ethics in production and marketing
• Submodule 10.3: implementation of sustainable practices in events

Module 11: Innovation and future trends in fashion and luxury marketing
• Submodule 11.1: Research and adoption of new trends
• Submodule 11.2: Emerging technologies in the industry
• Submodule 11.3: Adaptation and preparation for the future

Module 12: Master’s thesis
• Submodule 12.1: Research and development of the final project
• Submodule 12.2: Presentation and defense of the project
• Submodule 12.3: Evaluation and conclusions
• Submodule 12.4: Preparation for a professional career
• Submodule 12.5: Ethics and responsibility in the fashion and luxury industry
• Submodule 12.6: Graduation and celebration of success