Master’s in Marketing and Sales for Corporate Events

The Master’s in Marketing and Sales for Corporate Events is a 100% online professional master’s program (1,500 hours, 12 months) for anyone who wants to build a career in marketing and sales for corporate events. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a capstone project.

New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-degree).

Price:

$5,440

Enroll Now

General Information

Marketing and Sponsorships, Master's Programs

Master’s in Marketing and Sales for Corporate Events

About the Master’s in Marketing and Sales for Corporate Events

Our Master in Marketing and Sales for Corporate Events is a postgraduate academic program that focuses on marketing and sales strategies specific to the corporate events industry. This master’s program is designed to train professionals capable of planning, promoting and selling events to companies and organizations. Students gain essential skills to create compelling proposals, reach corporate clients, and measure the impact of their strategies.

Career outcomes of the Master’s in Marketing and Sales for Corporate Events

The Master in Marketing and Sales for Corporate Events prepares you to take on a fundamental role in the promotion and success of events aimed at companies and organizations. You will be ready to:• Design Corporate Event Proposals: You will learn to design attractive proposals that meet the needs of corporate clients.

• Effective Promotion: You will gain skills to promote corporate events effectively, reaching a business audience.

• Strategic Sales: You will master strategic sales techniques to close deals with corporate clients.

• Customer Relationship Management: You will develop skills in managing relationships with corporate clients, building long-term connections.

• Sales Analytics: You will gain knowledge on how to measure and analyze the impact of sales strategies.

• Loyalty Strategies: You will learn to retain and build loyalty with corporate clients through effective strategies.

Content of the Master’s in Marketing and Sales for Corporate Events

The program covers a wide range of key areas, including:• Marketing and Sales in the Corporate Events Industry: You will explore specific strategies and tactics to attract and close deals with corporate clients.

• Event Proposal Design: You will learn how to design event proposals that meet corporate objectives.

• Negotiation Techniques: You will master effective negotiation techniques to close deals with corporate clients.

• Customer Relationship Management: You will develop skills in managing relationships with corporate clients, building lasting connections.

• Impact Measurement and Return on Investment (ROI): You will gain knowledge on how to measure the impact and return on investment of corporate events.

• Corporate Client Loyalty: You will learn how to retain and build loyalty with corporate clients through effective strategies.

Curriculum: Master in Marketing and Sales for Corporate Events Module 1: Fundamentals of marketing and sales
• Submodule 1.1: Basic principles of marketing
• Submodule 1.2: Effective sales strategies
• Submodule 1.3: Consumer psychology in corporate events

Module 2: Market analysis and segmentation for corporate events
• Submodule 2.1: Market research
• Submodule 2.2: Corporate audience segmentation
• Submodule 2.3: Market trends in corporate events

Module 3: Development of marketing strategies for events
• Submodule 3.1: Creation of marketing campaigns
• Submodule 3.2: Content marketing for events
• Submodule 3.3: Corporate storytelling

Module 4: Advanced sales techniques for corporate events
• Submodule 4.1: Negotiation and closing of sales
• Submodule 4.2: Handling objections in the corporate sphere
• Submodule 4.3: Upselling and cross-selling strategies

Module 5: Digital marketing applied to corporate events
• Submodule 5.1: Digital marketing strategies
• Submodule 5.2: Online advertising for corporate events
• Submodule 5.3: SEO and SEM for event companies

Module 6: Public relations and networking in the business sector
• Submodule 6.1: Building business relationships
• Submodule 6.2: Corporate networking events
• Submodule 6.3: Business protocol at events

Module 7: Brand management and positioning in the business sphere
• Submodule 7.1: Strategies for building a strong brand
• Submodule 7.2: Positioning in the corporate events market
• Submodule 7.3: Personal marketing for event professionals

Module 8: Creativity and design in marketing campaigns for events
• Submodule 8.1: Innovation and creativity in marketing
• Submodule 8.2: Designing attractive campaigns
• Submodule 8.3: Using graphic design tools

Module 9: Experiential marketing and memorable corporate events
• Submodule 9.1: Creating unique experiences for companies
• Submodule 9.2: Memorable events and their impact on the brand
• Submodule 9.3: Customer experience in corporate events

Module 10: Corporate customer loyalty strategies
• Submodule 10.1: Effective loyalty programs
• Submodule 10.2: Maintaining long-term relationships
• Submodule 10.3: Strategies for VIP clients

Module 11: Evaluating and analyzing results in marketing for events
• Submodule 11.1: Key marketing metrics
• Submodule 11.2: Return on investment (ROI) analysis
• Sub-module 11.3: Data analysis tools

Module 12: Master’s thesis
• Sub-module 12.1: Research and development of the final project
• Sub-module 12.2: Presentation and defense of the project
• Sub-module 12.3: Evaluation and conclusions
• Sub-module 12.4: Preparation for a professional career
• Sub-module 12.5: Ethics and responsibility in business marketing
• Sub-module 12.6: Graduation and celebration of success